If in the series, the brand more often serve to emphasize the role of personality in order to allow the play of the world seem more real, then the film version of “Sex and the City” and spread the material far greater degree of drama. The producers the U.S. film company New Line just this film as “a woman’s Superbowl (Super Bowl, the annual National Football League finals, the highest in U.S. television advertising time).” From the moment you got into the cinema, the advertisements bombing had started, and is usually used to play trailers time is densely packed with ads. Media have criticized the “Sex and the City” too materialistic, it seems not entirely unfounded, but this has always been its greatest selling point.
Mr.Big tokens of love given to Carrie Bradshaw’s gift is larger than the bedroom, and enough to fit in all her new love of white gold-rimmed designer wardrobe. According to the film “Sex and the City” in the description, it is located in Manhattan, a super-luxury apartment – from the 1998 HBO’s “Sex and the City
” series was on air, the film released in 2008, Chi Chan decade Mr.Big and Carrie finally beginning from this wardrobe and build a future life.
“Like Mody?” Mr. Big Question.
“Love at first sight.” Carrie replied. So saying, she put a brand new pair of Manolo Blahniks into an enormous shoe rack.
If the television version, the brand does not have been withheld in accordance with established practice, more often serve to emphasize the role of personality in order to allow the play of the world seem more real – Dengzhe Manolo Blahnik or Jimmy Choo, love Chanel, Dior, Writing with the Apple brand notebook computers – which seems to have become a part of Carrie’s character. Movies and TV shows far greater degree of SATC materialized. The producers the U.S. film company New Line just this film as “a woman’s Superbowl (Super Bowl, the annual National Football League finals, the highest in U.S. television advertising time).” From the moment you got into the cinema, the ad’s bombing had begun.
Fashion
A film shoot down a total of four female lead needs of more than 300 sets of clothes, thousands of different items. Light SJP will need 80 sets of clothing, including accessories, shoes, and jewelry worth several millions of dollars. Patricia Field continue to bear the film’s clothing with designers were scrambling to put the latest design in front of her hands and Peng Dao, if Patricia received a telephone call to borrow clothes, they would “jump joy.”
Manolo Blahnik high-heeled shoes since Needless to say, has become a totem-style items. ManoloBlahnik even a pair of shoes specially designed film. Carrie appeared in Paris when the Eurya by Timmy Woods Eiffel Tower bag design, the film was finished Carrie stills been carrying it out, this package
Was immediately sold out. Carrie’s “do not want to throw buried rather” be a perfect wedding from the VivienneWestwood, wear expensive jewelry from a famous jewelry designer Fred Leighton to build himself; Louis Vuitton can be seen everywhere, Chanel is mentioned at least five times, Prada, Dior , Versace, Lanvin, Burberry will work together to build a bomb turns trend. … …
Digital Products
While Carrie payphone use of the stills the streets everywhere, but in the movie, she also used a cell phone covered with Swarovski crystals, old Apple Powerbook G3 computers have also escalated into the latest Macbook Pro.
Samantha with the iPhone, and rational while Miranda took a Blackberry, and Big, they are all Dell computers use licenses.
Viewfinder to
Are said to have 40% of the shots in real locations. No one would deny that those who appeared in the film locations are immediately became a major hot spots in town, and even spawned a wave “to New York to see the” Sex and the City “premiere tour” craze. Carrie and Big wedding location is organized by the New York Public Library; while Charlotte and Big are in the Lumi Italian restaurant got into an argument, in addition, Buddakan Bar, Four Seasons Hotel, also appeared in which four leading actress has even participated in Christie’s auction house a jewelry auction.
In Manhattan, a travel company called On Location of the opportunity to start a business, introduced a 130 U.S. dollars per person-a “Sex and the City Sights Day Tour”, 300 tickets were sold out very quickly. This includes the tour Jimmy Choo flagship store in New York, travel to all the visitors to the cinema to watch a movie premiere for the climax, the company is still held in the vicinity of a club theme parties, watching movies here visitors can continue to “Sex and the City” -style carnival.
Brands
In addition to class fashion brands, there are many other businesses are also involved in the promotion and production of the film to. New York Fashion Week is an important movie scenes. As the film’s official co-promotion partner, Mercedes-Benz will be the entire “New York Fashion Week” in Bryant Park redevelopment, a huge white tent erected above Mercedes-Benz logo printed with eye-catching. While the other partner GlacéauVitaminwater, is a function of Coca-Cola’s vitamin drink, which became the movie “New York Fashion Week” designated beverage.
In addition, H. Stern jewelry shop in the United States, which has movie offers a few millions of dollars in jewelry; Coty fragrances are perfume manufacturers; BagBorrow or Steal is available online in two handbags and jewelry rental service company; Skyy Vodka in the designated restaurant supply to “Carrie”, “Samantha”, “Sex and the City” named cocktail; Carrie mobile phones, handbags, both see the shining Swarovski crystals.
“Sex and the City” and other supporting publications
Vogue U.S. edition of “Vogue” real office space and office staff have appeared in the film inside. New York Post, New York’s most famous full-sixth page of the newspaper gossip pages – where there are more appropriate for announce the engagement news?
The Wall Street Journal is the Mr Big of bedside reading.
Drinks and food
Starbucks again and again, taken the trouble to occur. Pellegrino mineral water, gas bubble Skky Vodka its placement supports a lot of Carrie’s emotional distress. Vitamin Water in New York Fashion Week, are arrayed in each stool below the water. Smart Water in the film can be seen anywhere in the water. Pret a Manger to the park when the two have been dating the most suitable to bring lunch.